Current:Home > ContactIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -TrueNorth Capital Hub
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-15 19:42:06
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (521)
Related
- A South Texas lawmaker’s 15
- On 50th anniversary of Roe v. Wade, Kamala Harris urges federal abortion protections
- Introducing Golden Bachelor: All the Details on the Franchise's Rosy New Installment
- Elizabeth Holmes, once worth $4.5 billion, says she can't afford to pay victims $250 a month
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- State Clean Air Agencies Lose $112 Million in EPA Budget-Cutting
- Who's most likely to save us from the next pandemic? The answer may surprise you
- FDA expands frozen strawberries recall over possible hepatitis A contamination
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- Stay Safe & Stylish With These Top-Rated Anti-Theft Bags From Amazon
Ranking
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Muslim-American opinions on abortion are complex. What does Islam actually say?
- Analysis: Can Geothermal Help Japan in Crisis?
- The Future of The Bachelor and Bachelor in Paradise Revealed
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- Keystone XL, Dakota Pipeline Green-Lighted in Trump Executive Actions
- All the Dazzling Details Behind Beyoncé's Sun-Washed Blonde Look for Her Renaissance Tour
- A baby spent 36 days at an in-network hospital. Why did her parents get a huge bill?
Recommendation
Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
Analysis: Can Geothermal Help Japan in Crisis?
Take on Summer Nights With These Must-Have Cooling Blankets for Hot Sleepers
A single-shot treatment to protect infants from RSV may be coming soon
Trump invites nearly all federal workers to quit now, get paid through September
A baby spent 36 days at an in-network hospital. Why did her parents get a huge bill?
Trump indictment timeline: What's next for the federal documents case?
Look Back on Adam Levine and Behati Prinsloo's Cutest Family Photos