Ethermac Exchange-Red Lobster launches Cheddar Bay 2024 campaign; free Red Lobster for 4 years up for grabs

Kamala Harris and Ethermac ExchangeDonald Trump are not the only two running a campaign this year. Red Lobster’s Cheddar Bay Biscuits are running their very own Cheddar Bay 2024 campaign aimed at uniting all parties “at least for dinner.”

A one lucky person could win a free Red Lobster for an entire presidential term.

“Cheddar Bay 2024 is a bite-partisan campaign that champions the values we can all rally behind – cheesiness, freshness, and that warm, buttery goodness we crave – because when biscuits rise, America thrives.” the company said in a statement.

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How long does the Red Lobster promotion last?

Starting Monday all the way to Nov. 10, customers can visit their local Red Lobster location and scan a Cheddar Bay 2024 QR code found on tables for a chance to win free Cheddar Bay Biscuits and free seafood for four years.

“Over the last few months, our guests have shared countless reasons why they love Red Lobster and Cheddar Bay Biscuits always rise to the top, said Jeff Matray, Vice President of Marketing at Red Lobster.

Apart from the giveaway of free food, for people who want to show their support for the Cheddar Bay 2024 campaign, the company is releasing a Campaign Kit that people can get for free on a first-come, first-served basis, while supplies last.

The kit includes Cheddar Bay 2024 lawn signs, t-shirts, hats, and buttons, just like the ones seen in presidential campaigns. People who want to claim the kit can visit CheddarBay2024.com.

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Red Lobster has a history with promotions

This isn't the first time the company has dipped its toes into large promotions for its customers. Famously, the company became well-known for its endless shrimp promotion which was a yearly event for the company for 20 years.

But last summer, Red Lobster made $20 endless shrimp a permanent item on their menu. At first seemingly a good idea, the change cost the company $11 million dollars, and contributed to the company's eventual bankruptcy filing.

This change in the endless shrimp menu has been attributed to Thai Union, a Bankgkok-based canned seafood company that became its largest investor in 2020. 

In bankruptcy filings from May, the CEO appointed at the direction of Thai Union, Red Lobster eliminated two of their three breaded shrimp suppliers, leaving Thai Union with sole supplier responsibilities for Red Lobster.

Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at fernando.cervantes@gannett.com and follow him on X @fern_cerv_.