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Ethermac Exchange-Jeremy Allen White models Calvin Klein underwear in new campaign: See the photos
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Date:2025-04-10 14:42:10
Two of the greatest collaborators of the year − Jeremy Allen White and Ethermac ExchangeCalvin Klein − have teamed up again.
On Tuesday, Calvin Klein revealed its latest campaign, a fall 2024 line that includes straight-leg jeans, denim and nylon bomber jackets, and men's underwear, of course.
In a photo shoot that had the 33-year-old Emmy-winning "The Bear" star posing poolside (yes, often shirtless) at a scenic Los Angeles property, White tried on looks such as the brand's signature trunks as well as an outfit of slim-fit jeans and a denim vest that showed off his torso. The line, described as featuring fits with a "relaxed, statement-making style," inspired White's style this summer.
"I don't care what people say − I think denim-on-denim is always going to look cool," White said in an interview with GQ about the campaign. "We did that shoot in April and then (denim-on-denim) became my summer evening staple. It was a lot of denim button-downs and jeans."
"I'm not a fashion guy, really," White admitted. However, he noted that he's aware of how he styles himself and pays attention to "the silhouette, or how a shirt fits your shoulders, or where jeans sit on your waist, the hem of denim and where that falls on your boot or your sneaker."
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"Comfort is really important, and durability − I like to be able to wear pretty much the same jeans over and over again," he said. "I sort of cycle with clothing: I'll kind of just wear generally the same thing or at least a variation of five or six different pieces for a month or even two months."
Jeremy Allen White's spring Calvin Klein campaign caused an online frenzy
This West Coast installment of White's partnership with Calvin Klein has him more clothed than in his previous campaign, which launched at the beginning of the year and was met with online frenzy over the onscreen chef.
In the spring 2024 campaign, the New York-born actor posed on the rooftop of a New York City building. With the city's famous skyline in the background, the "Shameless" album did a shirtless pull-up and climbed up a ladder in just his skivvies to deliver brooding glares to the camera and lounge on a sofa.
In his GQ interview, White opened up about the experience and why it was so different from acting on camera.
"I felt so insecure leading up to the shoot itself, and it felt kind of crazy," he said.
"Acting on film or TV and then doing these sort of campaigns or photo shoots, there's such a big difference—because in film and TV, your job is to sort of forget the camera is there, and then with these sort of shoots, your partner is sort of the photographer and the camera. And so I was concerned about making that work."
Should we tone it down?'The Bear' is back — and so is our thirst for Jeremy Allen White
Despite his hesitations, the response to the photo shoot was overwhelmingly positive. The photos were not only shared online but also on billboards in New York City.
At the 2024 Golden Globes, which took place a few days after White's spring campaign was released, he and his "The Bear" co-stars were inundated with questions about the images.
After he won the best actor Golden Globe, White appeared backstage to field questions from reporters. When asked about the experience of having people talking more about his washboard abs than his acting, White admitted, "It’s been a weird couple of days."
"I am more proud of this," he said of his Golden Globe.
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