Current:Home > NewsFashionable and utilitarian, the fanny pack rises again. What's behind the renaissance? -TrueNorth Capital Hub
Fashionable and utilitarian, the fanny pack rises again. What's behind the renaissance?
NovaQuant Quantitative Think Tank Center View
Date:2025-04-06 09:30:21
Correction & Clarification: A previous version of this article misspelled Anush Mirbegian's name
Dad-core may be having a comeback. Adam Sandler is the newest fashion icon and "it-girls" are donning chunky new-balance sneakers, oversized sweatshirts, and wait … is that … a fanny pack?
From street style to concert couture, young people are bringing a classic bag back from oblivion where it was chucked presumably sometime post-90s. After a brief heyday, the fanny pack became inextricably bound to the uncool; it evoked a 60-something-parent-disoriented-at-Disneyland kind of vibe. Not anymore though.
So, what's behind the renaissance?
Would a fanny pack by any other name be as cringy?
"I think it's cool again in a different iteration," Anush Mirbegian, a trend forecaster and the Director of Accessories for Fashion Snoops says. It's dependent on the shape, how it's worn, the material, and even what word we use to describe it. Where "fanny pack" evokes a certain campiness, "belt bag" or "cross-body bag" may feel more approachable.
The nylon zip-front, granny-cruise chic is not the fanny pack of today, she says. "To me, it's become more evolved" Mirbegian explains. She references belts with a pocket, like the one sold by designer label Gabriel for Sach, or with an attached zip or buttoned pouch like ones from designer Maryam Nassir Zadeh.
Across both men's and women's markets, the utility angle is rising, Mirbegian says, which she thinks speaks some to the gender fluidity the market might be getting more comfortable with. "I think across the board in apparel and accessories we are seeing more utility influence, as well as the influence of workwear," she shared in an email.
Mirbegian also points to the affordability of a fanny pack-style bag, especially in the designer market. "It's such a small size and silhouette that it's not a big investment for consumers," she says "If they want to wear a particular brand, it's actually an easier buy-in for them."
It could also be a call-back to the fashion of yesteryear. Mirbegian points to the resurgence of Y2K trends like the bucket hat. "These accessories really do have staying power," she says.
Just Curious for more? We've got you covered
USA TODAY is exploring the questions you and others ask every day. From "Why can't you wear white after Labor Day?" to "How do AirTags work?" to "What is my love language?" − we're striving to find answers to the most common questions you ask every day. Head to our Just Curious section to see what else we can answer for you.
veryGood! (179)
Related
- A South Texas lawmaker’s 15
- 'Get out of my house': Video shows mother of Kansas newspaper publisher confronting cops
- NYC man convicted of attempted murder for menacing Black Lives Matter protesters with bladed glove
- Deputy wounded in South Carolina capital county’s 96th shooting into a home this year
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Firefighters in Greece have discovered the bodies of 18 people in an area with a major wildfire
- Arrest made in death of 1-year-old girl left in hot van outside of Nebraska day care
- New COVID variants EG.5, FL.1.5.1 and BA.2.86 are spreading. Here's what to know.
- Could your smelly farts help science?
- PGA Tour player Erik Compton arrested; charged with strong-arm robbery, domestic battery
Ranking
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Netflix engineer reported missing after ride share trip to San Francisco
- Rihanna and A$AP Rocky welcome second child, reports say
- Arrest made in death of 1-year-old girl left in hot van outside of Nebraska day care
- Questlove charts 50 years of SNL musical hits (and misses)
- What does 'EOD' mean? Here's how to use the term to notify deadlines to your coworkers.
- Drones downed in Moscow and surrounding region with no casualties, Russian officials say
- Ecuadorians head to the polls just weeks after presidential candidate assassinated
Recommendation
Trump's 'stop
Top-Rated Things From Amazon That Can Make Your Commute More Bearable
Tropical Storm Harold path: When and where it's forecasted to hit Texas
Firefighters in Greece have discovered the bodies of 18 people in an area with a major wildfire
A South Texas lawmaker’s 15
Miley Cyrus Shares Meaning Behind Heartbreaking Song Lyrics for Used to Be Young
Gwyneth Paltrow and Daughter Apple Martin Have the Ultimate Twinning Moment in Stylish Summer Snap
Selena Gomez Reacts to AI Version of Herself Singing Ex The Weeknd’s Song “Starboy”